The wait is over! Whether you want to find more of the music you love or effortlessly discover new favorites -- it’s all here! YouTube today announced the launch of its new music streaming app -- YouTube Music, in India. YouTube Music is a reimagined, made-for-music app and web player with official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you can’t find anywhere else - all simply organized and personalized. For the first time, all the ways music moves you can be found in one place.
While all this is available for free in the ad-supported version of YouTube Music, the company has also announced YouTube Music Premium, a paid membership that allows users to play songs and videos in the background, while they toggle between apps, write a text message or lock their phone during a run. YouTube Music Premium also offers offline downloads and a completely ad-free experience -- all starting at just ₹99 a month.
YouTube is at the heart of India’s music culture -- from classics like Tujhe Dekha Toh, to global sensations like Kolaveri Di, to recent rap song Apna Time ayega, and landmark videos like “Despacito”, “Lahore”, “Rangamma Mangamma”, more than 1 billion music fans come to YouTube each month to listen to hot favourites, and discover new music. It’s also where over 2 million artists come to share their voices and art with the world.
Announcing the launch of YouTube Music in India, Lyor Cohen, Global Head of Music, YouTube said, “India is where the multi-lingual music scene thrives. It’s interesting to note how Indian artists have consistently claimed top spots over the last few months in the Global YouTube Top Artists chart. With YouTube Music, we are hoping to bring the best in global and Indian music to millions of fans across India, and give them an immersive music experience, with the magic of music on YouTube.”
T Jay Fowler, Director of Product Management, Music Products, YouTube said, “We know that India loves watching music videos on YouTube -- be it the vibrancy, choreography, stars and glamour. Music from India has always been so much more than just the audio. Therefore for us, with the launch of YouTube Music, all the emphasis is on the familiar and to make every user experience richer as they start using the service. From recommended music videos, live performances, covers, to new videos -- it’s all here, and only here".