Why buy gold this Akshaya Tritiya?

Today is Akshay Trithiya. It is a Hindu festival, which has become synonymous with gold buying. A large part of our population celebrates this day with religious fervour while many others get to know about it via jewellery advertisements in the media.The word Akshaya means ‘something that never diminishes’. It is a belief that any venture started on this day will prosper.On this day almost all jewellery houses will come up offers and people queue them.

Especially T Nagar will be packed and police have made enough security arrangements.There will be mad rush since morning in many jewellery houses.However a few Vedic scholars say on this day it not all about buying gold. They say even if you help needy, you will prosper.