This Pongal, the TASMAC shops across the state made huge sale. Reports say that they sold liquor worth Rs 735 core. There are 4,800 liquor shops run by TASMAC in Tamilnadu. These shops sell about Rs 75-80 crore worth of liquor on an average day and this goes up to Rs 95 crore during weekends. But the major jump in sales happens during holidays like Deepavali, Pongal, New Year, etc.
This year, during the five-day Pongal festival holiday, it was expected that TASMAC would be able to rake in Rs 750 crore. The break-up provided by an official, according to reports, is: Rs 108 crore on 12 January, Rs 129 crore on 13 January, Rs 139 crore on Bhogi day, and it peaked to Rs 209 crore on Pongal day (15 January) and dipped slightly on Kaanum Pongal day (17 January) to Rs 150 crore.