India Cements launches two new 'super kings'

India Cements has announced the 'next step of evolution' in the industry withthe launch of Conkrete Super King (CSK) and Halo Super King (HSK).'CSK is a game changing cement that resonates with the features that are highly inspired by Chennai Super Kings’ captain and India Cements VP (Marketing) Mahendra Singh Dhoni’s strength, speed and on field demeanour,' it said.'HSK cement is exclusively designed for pre-cast hollow blocks.

It enables quick setting, enhanced structural strength and stability, catering to all needs from AAC to hollow blocks,' the company stated.Talking to reporters at the launch event, India Cements vice-chairman and MD N Srinivasan said CSK is a novel product, packed with the ‘Power of 7’. He said it is a one stop solution to all concrete needs from foundation to roof.

'The Power of 7 comprises of high durable strength, quick setting time, easy workability, corrosion resistance, everlasting smooth finish, no seepage, and all-weather proof nature, thus making this unique product ‘the best in class’ offering from India Cements.''Cement is one product whose strength shouldn’t just last a day but a lifetime.