Get ready to whistle. The much-decorated Indian Premier League (IPL) franchise, Chennai Super Kings (CSK), and Tamil Nadu’s most loved brands, British Empire Glasses and SNJ 10000 Packaged Drinking Water from the SNJ Group, will be sharing screen time both on and off the field. As one of the proud sponsors of CSK, SNJ, a name with its stronghold in south India in various markets, has decided to promote the aforementioned brands during the 2019 VIVO IPL season.
And when defending champions CSK, led by the inimitable MS Dhoni, roar, the SNJ Group will be right by their side. Interestingly, the mascot of CSK and British Empire, SNJ’s flagship brand, is the lion. As part of the engagement, CSK players’ jersey will carry the logo of SNJ 10000 on the leading arm and the logo of British Empire on the back of the helmet. Jayamurugan, Chairman, SNJ, is excited about the development and feels that the tie-up will mean a lot for any brand that has leveraged this opportunity.
“Team CSK and brands from the SNJ Group are larger than life and much loved. And a tie-up like this will be a roaring success,” he said. His very special message for the team is, “Come on! Roar your way Chennai Super Kings.” CSK won a third crown in their seventh appearance in the final in the 2018 VIVO IPL season to level with Mumbai Indians for most titles in the competition while also extending their record of qualifying to the Playoffs to all nine seasons that they have participated in.
“We are delighted to have SNJ on board as a sponsor and see this as the start of a long and fruitful partnership,” KS Viswanathan, CEO, Chennai Super Kings Cricket Limited, said.