BookMyShow traffic surgesto 76% of pre-Covid levels

BookMyShow has said its traffic surged to 76 per cent of pre-Covid levels driven by #CinemaIsBack campaign.'Within the first ten days of movies releasing pan-India, daily consumer traffic surged to reach 76 per cent of pre-Covid levels on an average while user engagement has been steadily rising the charts already surpassing 66 per cent of pre-Covid levels on BookMyShow.

Consumers from Chennai, Hyderabad, Bengaluru, Mumbai, Delhi, Kolkata and Ahmedabad have been quickest to return back to the movies contributing 48 per cent of the traffic recovery,' it said.